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Naked Money: A Revealing Look at What It Is and Why It Matters

Naked Money: A Revealing Look at What It Is and Why It Matters


Naked Money: A Revealing Look at What It Is and Why It Matters


PDF Download Naked Money: A Revealing Look at What It Is and Why It Matters

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Naked Money: A Revealing Look at What It Is and Why It Matters

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Audible Audiobook

Listening Length: 13 hours and 11 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Audible Studios

Audible.com Release Date: April 4, 2016

Language: English, English

ASIN: B01D08HXWG

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“Naked Money,” by Charles Wheelan, has a primary goal and two secondary goals. The primary goal, admirably accomplished, is to simply, but not simplistically, explain monetary policy. One secondary goal, also well accomplished, is to defend fiat money against those who call for going back to a currency backed by gold or some other physical asset. The other secondary goal, less well accomplished, is to justify aggressive government action, in particular by central banks, to shore up the American financial system during the 2008 crisis.Wheelan says this was a difficult book to write, and I believe him. I certainly struggle with understanding money and monetary policy. It is easy enough to say abstractly what money is, though even that is often attended with confusion. It is harder to precisely grasp how, especially in a world of fiat money that can be created or destroyed at will, money affects society, both the overall economy and individual lives. Of course, attempting to get too firm a grasp on economics concepts is a fool’s errand, since economics is not a science (despite frequent claims to the contrary), and trying to pin down a precise, linear answer to a specific question is often like grasping smoke. But Wheelan’s book occupies a middle ground—clearly explaining undisputed concepts, without making too broad claims for that knowledge.Wheelan begins, in his Introduction, by clearly laying out the topics he intends to cover. He divides the book into two major parts: Part I covers “What It Is” (money, that is) and “Why It Matters.” Thus, Part I is focused on descriptions and economic analysis; Part II is focused on history through the lens of that analysis, coupled with recommendations for the future based on that history. Naturally enough, he begins by defining money, distinguishing it from cash and assets, and noting its traditional role as unit of account, store of value, and medium of exchange. He imparts interesting facts such as that prisoners in the federal prison system use foil packs of mackerel as money, ever since smoking was banned several years ago. Wheelan notes that “modern money depends on confidence,” as well as on social customs in a given location—thus, torn notes are accepted by people in the US, but not in India, even though the banks accept them equally in both places, and in Somalia, money issued by the defunct central government is still accepted as money. It is also here that he introduces his convincing objections to the gold standard, on which he expands in later chapters. And he points out that a suggested alternative, a currency backed by a basket of commodities, is in many ways exactly what we have now—after all, you can in fact exchange your money for those commodities, and what you receive for a set amount of dollars does not fluctuate much.The next chapter covers inflation and deflation. This, like almost all of the book, consists of crystal clear exposition free of ideological cant. (Wheelan seems aligned with no particular school of economists; he says as much positive about Paul Krugman as Milton Friedman, though he says nothing about the Austrian School. Thus, the book is not at all a polemic, other than perhaps with respect to justifying government action in the 2008 crisis). Wheelan illustrates inflation and its impacts with, among other pithy examples, airline frequent flyer miles. Most importantly, to me at least, he gives a clear explanation of velocity and its impact on inflation, noting that it is poorly understood and impossible to use as a clear prediction or calculation device, which explains, perhaps, why I’ve never understood it (but I think I do now). Velocity at least in part explains why not all spending is equal; where the money ends up and how it is treated affects the economy as a whole. Finally, Wheelan notes that while mild, predictable inflation is beneficial for a variety of reasons high, unpredictable inflation is a disaster for most people. This topic anchors much of his discussion about central banking, along with its evil cousin, deflation.Wheelan then turns to price calculation, including the CPI and its variants, and its effects. Here shows up, though, the only annoying part of this book, which is that literally way more than half of the quotes, cites and attributions in the book are to the “Economist” magazine. I am not exaggerating. It is almost like this book is an advertisement for the magazine (to which, as far as I know, Wheelan has no connection). Sure, the magazine has some clever phrases, but really, so does Wheelan, and the “Economist” is not some Nobel Prize-winning authority on economics, so the reader gets tired of references to it. Anyway, here Wheelan continues his argument that a country’s goal should be to achieve mild, predictable inflation, basically because it (falsely) makes everyone feel richer and better off (the “money illusion”), it prevents slipping into deflation, and it gives central banks more room to maneuver using simple mechanisms to affect the interest rate and money supply, rather than more aggressive “quantitative easing.”Following this, Wheelan pivots to “Credit and Crashes.” He gives an excellent explanation of the mechanics of central banking, showing that the Federal Reserve’s main tasks are managing the money supply and acting as a lender of last resort. He discusses how open market operations work to affect the money supply, and therefore interest rates, as well as the mechanics of other tools such as reserve ratios for banks. Using “It’s a Wonderful Life,” he explains how financial crashes work, for banks or for the broader universe of financial firms—sometimes “people want their money now.” He distinguishes liquidity and solvency, such that a firm can be solvent but not adequately liquid—and in particular, how “In a crisis, illiquidity can turn into insolvency”—just like George Bailey’s bank would have become insolvent had depositors withdrawn their money (because banking means illiquid loans are made with theoretically liquid actual deposits, and fractional banking means loans exceed deposits, which is good when times are good and not so hot in a bank run). It is this possibility of insolvency, widespread across the system, that Wheelan fears would have occurred in 2008 absent government action.Unfettered praise for such government action is my main problem with Wheelan’s book. Wheelan feels very strongly that central bank action, in the United States and abroad, saved the world in 2008. A threshold problem is definition—Wheelan doesn’t adequately distinguish between providing liquidity in the crisis, in order to prevent illiquidity from metastasizing into insolvency (like George Bailey), and the bailouts/handouts that characterized programs such as TARP and “cash for clunkers.” In fact, he deliberately conflates the two. The former, done through lowering interest rates and then further increasing the money supply through quantitative easing, certainly risked future harms, such as massive inflation, but did not directly reward bad actors and is a traditional central banking mechanism. TARP, on the other hand, was a new tool designed to address insolvency directly while benefiting the people, equity holders, who created the problem—as well as their friends in government. These two things are very different.“Naked Money” tells us, again and again, that the entire globe would have come crashing down had the government not, through TARP, rescued firms that might become insolvent. We are told that Bernanke, advising Congress, “came in with Secretary Paulson and a couple of staff. They sat down, and without any sort of opening remarks, Chairman Bernanke simply said, “If Secretary Paulson doesn’t get what he’s asking for, and he doesn’t get it within seventy-two hours, the entire banking system of the United States will fail, and it will bring the world banking system down with it.” We are told that “Alistair Darling, British chancellor of the Exchequer at the time, has said ‘I think we came within hours of a collapse of the banking system.’” We are told that Darling’s staff told him “’Chancellor, we don’t know exactly how, but we think that there is a significant probability that every credit card in the world and every cash machine will stop working tomorrow.’”Buried in that last quote is the reality—none of these people “knew exactly how.” More accurately, they were just guessing, in a self-interested way, where the actions demanded of the politicians would cost the bankers nothing and would hugely benefit them, whereas not acting had no possible upside to them, since no reward is given for good results following from inaction, and inaction might have easily saved the financial system but still wiped them and their friends’ assets out.Wheelan endlessly compares the 2008 crisis to a fire, where to save the neighborhood we must also save the house of the fool who stored gasoline next to the furnace. But nowhere at all are we told why or how this parade of horribles would actually have happened—why the fire would have spread if not for TARP. We are assured, by way of a hypothetical rice merchant in a hypothetical village, that small individual businesses would have been “wiped out.” How is not explained, other than vague references to being unable to “get even a basic, well-collateralized loan to keep his business running.” But most small businesses do not need loans (and usually cannot get loans). The reality is that if Goldman Sachs went bankrupt, and its equity holders were vaporized, the firm’s assets would still have had the same value, just under new ownership, and there is no reason that liquidity for normal-course business loans would have dried up, for long if at all.Instead of vaporizing the equity holders, though, Congress, as demanded by Treasury and the Fed, handed them unlimited money and absorbed their bad assets so they did not have to deal with the consequences of their actions. If Goldman had been declared bankrupt, new investors (say, Warren Buffett) could just have assumed ownership of Goldman’s assets, and continued its profitable lending activities, while those who invested in now worthless assets took the consequences on the chin, sold their houses in the Hamptons to meet their personal debts, then moved to Des Moines to work at Target. Sure, there would likely have been a variety of short term disruptions to society and operating businesses. But Wheelan adduces no evidence or arguments that they would have been particularly dramatic or long term. He only give us hysterical conclusions made by people with massive personal conflicts of interest, demanding action by bankers and political leaders with their own massive personal conflicts of interest, to use the money and resources of the people at large to insulate risk takers from the consequences of their risk taking and allow them to keep their rich rewards. We should not forget that Paulson’s TARP proposal, which as we saw above he demanded be accepted right now by Congress, or else, included such gems as “Decisions by the Secretary pursuant to the authority of this Act are non-reviewable and committed to agency discretion, and may not be reviewed by any court of law or any administrative agency.” Congress didn’t bite on that, but the gall is literally unbelievable, and gives a window into the Master of the Universe thinking of men such as Paulson (that is not a compliment). Yes, Wheelan sees clearly, and fully admits, the moral hazard to future decision making resulting from the bailouts. But he ignores the moral hazards confronting the government in its 2008 decision making, and, more importantly, the overwhelming conflicts of interest.The reality is that no liquidation of financial firm equity holders would actually have destroyed value. Any value destruction had already occurred. So what if this “was an old-fashioned financial panic,” where “firms and institutional investors were demanding their cash back from financial firms like Bear Stearns, Lehman Brothers, Citibank, and the other names you’ve seen in the news.”? After all, the first two disappeared and their assets were redistributed. So what? Why not do that to everyone?It’s not just me who thinks along these lines. Take, for example, Luigi Zingales, professor at the University of Chicago’s Booth School of Business (which Wheelan loves, since he keeps citing its professors as authorities, and also it’s my own business school, so I agree with Wheelan on that) and author of “A Capitalism For The People.” He says, criticizing the bailouts, “The problem is that people who have spent their entire lives in finance have an understandable tendency to think that the interests of their industry and the interests of the country always coincide. When Treasury Secretary Paulson went to Congress in the fall of 2008 arguing that the world as we know it would end if Congress did not approve the $700 billion bailout, he was serious. And to an extent he was right: his world—the world he lived and worked in—would have ended had there not been a bailout. Goldman Sachs would have gone bankrupt, and the repercussions for everyone he knew would have been enormous. But Henry Paulson’s world is not the world in most Americans live in or even the world in which the economy as a whole exists.” Zingales also notes that all decision-makers only were able to obtain information and advice from the same insular group of people, creating self-reinforcing groupthink.In fact, Wheelan himself notes that now “Dodd-Frank requires institutions to create a ‘living will,’ which is a hypothetical bankruptcy plan showing that the institution can collapse without bringing down the rest of the financial system.” It’s pretty obvious, at least to someone not in bed with Goldman Sachs, that if this is possible now, it would have been equally possible to create a bankruptcy plan on the fly for Goldman Sachs (and other institutions) in 2008. After all, that’s what bankruptcy is for—to wipe out equity holders and replace them with new owners who will run things better. In fact, many normal course bankruptcies are done in great haste. Wheelan claims that “Bernanke reckoned . . . there was no orderly process for allowing a handful of giant troubled firms to go bankrupt in a way that would not cause the rest of the system to unravel.” Maybe. But more likely, as Zingales said, is that the cushy, insular world of Bernanke and Paulson would have unraveled, and the system would have done just fine, even in the short term—and it was that prospect of his world unraveling that, magically, made Bernanke unable to see an alternative orderly process for bankruptcy.Wheelan makes a great deal of the role of a central bank as a lender of last resort, and claims this was the role of the Fed in the crisis. But if the central bank does that, and it’s necessary (a somewhat different question than TARP as executed, but closely related) why can’t it lend in exchange for equity, wiping out the guilty and then reselling the equity to new owners? That’s how many prepackaged bankruptcies are structured. Or, as Paul Krugman suggested, equity capital could be provided to the banks directly in exchange for preferred stock, again harming common equity holders without affecting the broader financial markets. Or why couldn’t Congress place a 100% tax on equity held by stockholders in firms accepting last-resort lending, say, above a value held of $100,000? Or, as Zingales suggested at the time, we could add a new section to the bankruptcy code to simply and easily convert bank debt to equity, diluting existing equity holders involuntarily. Instead, the government simply absorbed bad assets and left the existing, responsible equity holders with the benefits of their bad acts. Why?I’ll tell you why (my background as a lawyer is largely in this world, as is my M.B.A. education, and I could probably pretty easily have worked for Goldman had I chosen to do so). The reason is because a tight, insular clique of people who all basically know each other, view the world the same way, and have parallel financial motives and incentives, made all the decisions and received all the benefit. If Ben Bernanke had wiped out equity holders, he wouldn’t have been invited to all the right parties, and his friends would have cut him off. How terrible. Much better that the little American get screwed, both now and in the future as a result of moral hazard not having any consequences. All you need to know, really, is that the man chosen to administer the 2008 TARP bailout, Neel Kashkari, was a 2002 Wharton M.B.A. (before which he was an engineer), whose only job in school and thereafter was working for Goldman Sachs, until he went to Treasury in 2006, as the hand-picked aide to the Secretary of the Treasury, Paulson. Paulson, of course, also worked for Goldman his whole life, including as CEO and chairman, and held hundreds of millions of dollars in Goldman stock until the instant he became Secretary. Paulson (surprise, surprise) brought along numerous other Goldman employees—I bet every single person in Paulson’s meeting with Congress referred to above was a former Goldman employee. And Paulson actually also hired Goldman to be his formal external advisors. To nobody’s surprise, after his TARP work, Kashkari then got a job with the investment firm Pimco, where his performance was miserable but his compensation was not. Again to nobody’s surprise, as the “New York Times” noted, “Pimco’s publicly stated strategy [during the TARP program] was to invest money in areas that would benefit from the government’s rescue efforts.” It’s almost like it’s all a nasty little circle where those outside the charmed group are milked for the benefit of the in-group. Certainly, by Ockham’s Razor (or its debased modern usage), that’s the most likely explanation. True, I’m picking on Goldman. Although it is the worst offender with the smartest people, the problem is, of course, much more widespread (though confined to a relatively small world and group of people). But Goldman is the ringleader and one should always begin with monsters by chopping off their heads.Wheelan ignores all this. (He also, in passing and without explanation, rejects that lenient government policy toward Fannie Mae and Freddie Mac, or forced lending by banks to bad credit risks as the result of the Community Reinvestment Act, had any significant role.) Moreover, by not distinguishing liquidity increases from TARP bailouts, he fails to make clear that TARP was not technically a central bank action at all. It was a Congressional action—one dictated to the people’s representatives by self-interested central bankers, screaming that the sky was falling. Furthermore, that TARP supposedly, in the long run, made a small profit is meaningless. First, it’s probably false, since that’s a self-interested government calculation where lying would involve no penalty at all and the benefits to the liars are immense. Second, any profit does not alleviate the structural and moral defects of the program. All of this passes by Wheelan in silence, doubtless with Wheelan absentmindedly rubbing the head of his brass statute of Bernanke for good luck in the future.Anyway, next Wheelan turns global, explaining exchange rates and the international monetary system. He discusses purchasing power parity, the impact on businesses of exchange rate fluctuations, and the benefits and costs of a “strong” currency. He then launches a powerful attack on the gold standard—“The gold standard is awesome—until it wrecks the global economy and imperils humanity.” In the context of international exchange, his complaint is that the gold standard makes it necessary to raise interest rates in a downturn to prevent outflow of gold, whereas the opposite is usually deemed the correct course to benefit the economy. More integrally to gold, he notes that gold is subject to inflation (just ask 17th Century Spain); it tends to create and exacerbate deflation; it gives dubious countries like China, Russia and South Africa too much power over us, since they control the gold supply; its tie to purchasing power is extremely volatile, at least in the short term; and there just isn’t enough gold to fix its conversion at any reasonable amount. Wheelan freely admits the validity of the complaints by those who push the gold standard, from the possible abuses of fiat currency and lack of transparency of the Fed, to the creation of moral hazards and inadequate stability of the international monetary system. He just thinks gold doesn’t solve the problems. “Reverting to gold during a time of economic distress feels like the right thing to do—then again, so did burning witches after a bad harvest. Centuries of evidence suggest that neither is likely to fix the underlying problem.” Ha ha.This concludes Part I. The second Part begins with a “quick tour of American monetary history,” including Colonial deficit spending, the troubled history of central banking, Bretton Woods and stagflation. The primary goal of the American portion of this Part is, again, to claim that central bank action saved the world during 2008. Wheelan (following Bernanke) claims that the 2008 crisis was a re-run of the steps leading to the Great Depression, only with a different result due to sound policy. Wheelan here repeats much of his earlier praise for the Fed in 2008 (a minor problem with this book is a tendency to repetition, perhaps because Wheelan tries hard, and successfully, to be clear).Then Wheelan offers several chapters explaining and analyzing Japan (again focusing on deflation); the Euro (he basically thinks it’s stupid because “Europe” is not an “optimal currency zone” in the Robert Mundell sense); China (where he says it’s not at all clear that China is a “currency manipulator” or that the yuan is undervalued); and bitcoin (it fails as any of a unit of account, store of value, and medium of exchange, unless, for the latter, if you’re a drug dealer or citizen of a failed state). Finally, Wheelan offers his advice on “Doing Central Banking Better.” Most of this flows logically from his exposition, and is moderate advice to increase central bank transparency, keep a lid on inflation but not eliminate it, consider having Bretton Woods II, and evaluate regulation, while realizing it’s subject to corruption and is “like playing whack-a-mole.”My long TARP diatribe above makes me sound like I disliked this book. Nothing could be farther from the truth. It was fantastic for what I wanted—a clear exposition of monetary policy and its effects. My own education has been substantially advanced by this book, and I highly recommend it to all potential readers.

The author discusses rules for what may be considered money, its development and use in various forms through history, and the impact of governmental financial policies on sustaining a viable economic system.Hard currency, fiat money, the European Union, international exchange rates, central banks, causes for the Great Depression of 1929, the Crash of 2008, Yap money and bitcoin, as well as the difference between money and wealth are all explained in terms even I could understand.I used to be a little bit scared of what a faltering global economy could do to me personally. Now, I’m terrified!

I hear the author on a financial show and the topic sounded interesting. He explains the issues in a simplistic and understandable way. I have found only a few parts to be dry but every book is that way. I would recommend reading this bookIn college I took two quarters of Econ but it only solved my insomnia. The author presents the material in a way that will NOT put you to sleep.

An absolute gem. This author provides incredible clarity. Why can't other writers do the same? I've been searching a long time for a book like this. Eureka! I have found it. The fog is lifting on many aspects of economics.

This is the third Wheelan book that I have read. They are written in crystal clarity without a lot of jargon. In addition to Nake Money, I have read Wheelan's Naked Statistics and Naked Economics. They are outstanding.

I’m working on my masters in Applied Economics and I really wish I would have read this book before my masters level macro class because this explains The Fed a lot better than any textbook would, and what’s important is that the author footnotes the points he makes that are much more complicated.As far as his political point of view I believe he presents a pragmatic “centrist” view of the reality we live in and how the institutions work (and are evolving).Lastly, the chapter on Bitcoin is absolute gold and makes crypto currency theory much easier to understand.

Great book. It strips away all the mystery and gets to the bare, simple structure of barter, trading, swapping and market-making and how politics and manipulation have made such a mess of things today.

This is great book for anyone who would like a basic understanding of how money works and how the institutions play a role in keeping money flowing.

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PDF Download First Thousand Words in French (English and French Edition), by Heather Amery

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First Thousand Words in French (English and French Edition), by Heather Amery

First Thousand Words in French (English and French Edition), by Heather Amery


First Thousand Words in French (English and French Edition), by Heather Amery


PDF Download First Thousand Words in French (English and French Edition), by Heather Amery

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First Thousand Words in French (English and French Edition), by Heather Amery

Product details

Age Range: 4 and up

Grade Level: Preschool - 2

Series: First Thousand Words

Hardcover: 64 pages

Publisher: Usborne Pub Ltd (June 1, 2003)

Language: English, French

ISBN-10: 0794502830

ISBN-13: 978-0794502836

Product Dimensions:

9 x 0.2 x 11.8 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

32 customer reviews

Amazon Best Sellers Rank:

#264,970 in Books (See Top 100 in Books)

This book lacks the English translation and sometimes when there is a liaison, you will not know whether a word is male or female. As such, I am having to use other resources to figure out the genders of certain words. The little drawings can sometimes also be up to interpretation where, again, I am having to use a separate resource.

Purchased this book to introduce French to my children, thinking it they were interested we would study it further. Love the colorful pictures, helpful dictionary and pronunciation guide the back, and simplicity of style. Purchased this book (used) in Spanish and it is identical except for the words. :) Would love to have this book in other languages, too!

My 2-year old girl loves this book. I am originally French and want my daughter to be fluent. I speak to her exclusively in French but there are a lot of words that one tends to miss in day-to-day conversation. This book has helped me tremendously to build up her vocabulary. Each page features a different theme (School, Farm, Garden...) She likes to select the page herself and identify all that she knows in the illustration. There are also "action verbs", "opposites" etc. It features a lot more than I thought. I bought a similar book in France last year but get much more use out of this one.

Love this book, but it took forever to come. It is also slightly larger than other "big" books and a tad bit cumbersome to curl up with. But there are lots of words and pictures. It is fun for any age.

My 3 1/2 yr old and I are learning French together and this has been such a huge help. This is an excellent book for pictures and having the words under them (seperated by categories), but what is SO great is the link to the pronunciation guide on the internet. The words are pronounced clearly and are categorized by the corresponding page number in the book. I bought several 'learn french' books and this one surpassed all other books easily. If you don't need phrases and just want the words, this is the book.

Lovely book. Perfect for what I needed to help kids and I learn French

Got this one and the Spanish version to share with the grandkids like I did an earlier version with their mommies when they were little- Huge hit, lots of fun. These books are excellent and entertaining ways of expanding foundation vocabulary of daily used nouns.

Bought this to help me learn French vocabulary and have found it very helpful.

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Free Ebook The Sponsorship Seeker's Toolkit, Fourth Edition

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The Sponsorship Seeker's Toolkit, Fourth Edition

The Sponsorship Seeker's Toolkit, Fourth Edition


The Sponsorship Seeker's Toolkit, Fourth Edition


Free Ebook The Sponsorship Seeker's Toolkit, Fourth Edition

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The Sponsorship Seeker's Toolkit, Fourth Edition

About the Author

KIM SKILDUM-REID is the founder of Power Sponsorship and a corporate sponsorship consultant, trainer, speaker, and author with 28 years of experience across North America, Europe, Asia, Africa, the Middle East, and Australasia. www.powersponsorship.com ANNE-MARIE GREY has over 25 years of fundraising and marketing experience in both the nonprofit and for-profit sectors. She is currently the Chief of Section, Leadership Giving, at UNHCR.

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Product details

Paperback: 320 pages

Publisher: McGraw-Hill Education; 4 edition (May 15, 2014)

Language: English

ISBN-10: 0071825797

ISBN-13: 978-0071825795

Product Dimensions:

7.3 x 0.6 x 9.3 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

25 customer reviews

Amazon Best Sellers Rank:

#183,172 in Books (See Top 100 in Books)

When Kim announced she would be doing a 4th edition of her fantastic Sponsorship Seeker's Toolkit, I was a bit surprised. The 3rd Edition is not terribly old, and it had already outlined best practice and "Last Generation" sponsorship in a way that was clear, understandable, and seemingly comprehensive. What more was there to tell?It turns out, a lot.The 4th Edition of the Seeker's Toolkit (sounds like something Harry Potter fans would read) takes the core elements that made previous editions fantastic and expands on them, extending the reader's depth of reach and really exploring how to line up sponsorship with the brand cycle. The deeper understanding a property has of the partnering brand's position on the cycle and how to best serve those needs, the better and more effective a relationship can be created. The root ideas are still present, but Kim also includes revised and additional sections on impact and measurement (in fact, I think these sections could have been further explored - it strikes me that she has more to say on the topic, and I know she does, because I've heard it in consulting sessions). She also gets a bit deeper into approaches to negotiation and ways to retain value integrity, which is a real difficult thing within the industry.If the book falls short anywhere, it is simply in terms of the nitty gritty of actually executing a integrated sponsorship to its fullest effect, which Kim says time and time again is up to the sponsor to activate their investment. The reality is that if we as property owners do not do our own significant activation, the competition of the marketplace makes it hard to demonstrate our value fully. Additionally, I think the book could discuss potential ways to set up a development, research, and activation team - perhaps explore some setups she has seen amongst properties and discuss positives and negatives. Being properly staffed and deployed is just as important as having the right strategy, approach and philosophy.With that said, this is a foundational work within the realm of marketing partnerships. Kim provides a framework for approaching sponsorship that is fresh, upbeat, and challenges those among us who still do things the traditional way. And it helps lend focus to those of us who are trying to engage best practice, so we don't become lazy. Very pleased to have this as a work to always refer back to and find nuggets in, use, and apply in our quest for truly amazing sponsorship.

It's more of a Marketing Text than "cutting to the case" on how to get sponsorship. A lot of professionals write books to just lure into their "program" to sign YOU on as a client, and that's all this ultimately does!

This book is a truly a blessing. I'm very new to seeking sponsorships. I have a better understanding of how to create a strong proposal after reading and completing the exercises in the book.

Everything you need to give this a try. It's not going to be easy, but this book will set.you on the road

I feel very empowered to accomplish my goal of securing a sponsorship.Thank you Kim for the excellent customer service that you personally provided me and I am especially appreciative of this wonderful, comprehensive and clear textbook that allows me to go forward with boundless confidence.

Very basic - I got nothing from it in regards to sponsorship

cant wait to get into it!

Love this book. The ladies did a great job of explaining the process of how sponsorship is done.

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The Sponsorship Seeker's Toolkit, Fourth Edition PDF

The Sponsorship Seeker's Toolkit, Fourth Edition PDF

The Sponsorship Seeker's Toolkit, Fourth Edition PDF
The Sponsorship Seeker's Toolkit, Fourth Edition PDF
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